Twitter is a social network, instant messaging and micro-blogging service that allows users to post “tweets”– 140 character updates that can be seen by other “Tweeters” who are following them. Users are prompted with the question, “What’s happening?” but tweets have evolved from descriptions of day-to-day life into conversations around popular topics, real-time news updates, shared links to interesting web content, photos, music and videos. For businesses, this ongoing dialogue makes Twitter a valuable social media marketing tool.
In order to successfully use Twitter in your social media marketing campaign, you have to post more than one-off advertisements and coupon codes. More than 50 million tweets are sent from Twitter each day, so hard work is required to make your business stand out. Stay afloat by gathering your target audience– the people who regularly tweet about your business’s subject. As well, if your posts contain popular keywords, people will also be able to find you. Once you have your preferred audience, interact with them. Pay close attention to their wants and needs and frequently post information they’ll find useful. After all, the most important part of social media marketing is being social.
Retweeting is crucial for a successful social media marketing campaign. Tweets that are exceptionally relevant and interesting have a chance to be spread and re-spread by other Twitter users, which allows your tweet to reach an infinite audience and possibly become viral. Posts that contain multimedia, such as links to videos, photos, fun articles, news and blogs have the best chance of being retweeted.
Tweetups, which are in-person gatherings of Twitter users, can easily bump your social media marketing plan to a higher level. You’ll have a chance to strengthen current relationships, make new ones and network with people who are just as passionate as you are. Afterward, participants will post followup tweets that contain valuable industry insight. Tweetups give your business a face and a name and close the gap between the virtual and physical worlds.
Twitter is a highly beneficial tool for social media marketing, but it still needs to be used in conjunction with other social platforms, such as Flikr, Facebook and YouTube. When used to its full advantage, Twitter will help create a far-reaching, robust social media marketing plan.
Before starting a social media marketing campaign, be sure to read this informative article on Twitter’s role in social media marketing.
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