Wednesday, October 13, 2010

Upcoming Workshop: Marcus Evans <b>Social Media Marketing</b> Conference <b>...</b>

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I’m delighted to share that I’ll be conducting a half day workshop at the Marcus Evans Social Media Marketing Conference 2010 at Novotel Mumbai on Novermber 18-19, 2010.

I’ll demonstrate the possibilities of a strategic social media program with the Dell case study, illustrate the 18 social media use cases around conversations, campaigns and community using short examples and close by arguing for my 360 redux approach to integrated marketing, with the Pepsi Refresh case study.

Other speakers at the conference include senior executives from Yum International, Viacom18, Cadbury, McDonalds, Taj Hotels, Nokia, Mahindra & Mahindra and Unilever.

Do consider joining me at what promises to be one of the most important conferences on social media marketing in India. More details here.

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