<b>Social Media Marketing</b> – Is It Right For You? | Social Marketing Tips

What Is Social Media And Why We Have It?

Social media, as the name implies, is a means through which people online can stay in touch with each other. Social media sites are gathering places where you can go, log in and instantly see all the news that happened to your family members. You can go to Facebook and find out your friend Marry’s new baby’s name, you can go to YouTube and actually see Marry’s baby walking around, you can go to twitter and tell all your friends about Marry’s new baby’s new adventure, etc.

Makes sense? Social media sites are there for us to be able to stay in touch with each other.

They Are NOT Intended To Be Marketing Tools

Although YouTube is a great place to do video marketing as it gives you free tools and virtually u[pnlimitted space to upload as many promotional videos as you want, it's not intended for you to use it to make money. Although Facebook is an awesome place to use for your new product launch as it allows you to get in touch with up to 5000 people all at the same time, it's not intended for you to make money. Both those sites are there to help you stay in touch with your buddies, so...

How Do You Use Social Media Marketing In your Business?

Well, don't get me wrong. People use social media to make tons of cash all the time, but there is one thing to remember: be very careful.

Let me put it this way: imagine that a long lost friend that you haven't seen for ages calls you up and invites you to dinner. You're way excited to meet with him and talk about the good old times.Mabe you'll get to refresh the friendship. You get to the restaurant. You guys sit down and start eating. Finally, half way through the meal, he starts selling you something.

You almost feel your steak lost its flavor, don't you?

You feel cheated. You feel used. If you're tactful, you finish the meal politely, say good bye and never get in touch with the guy again. If you're really upset, you say you don't want to talk to him anymore, get up and leave. In any case, friendship lost.

Do you want that to happen to you online? Do you really want to be seen as the "pushy salesman" type of friend? Not really? Then use social media marketing with caution. The same is true of video marketing of course.

Now, as I said, if you actually know what you're doing, social media marketing is perfect for generating additional income and traffic to your website or business. You just have to know what you're doing.

Here's an awesome place for you to go check out and learn how to use video marketing and social media marketing to make loads of cash. Enjoy.

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The Role Of Twitter In <b>Social Media Marketing</b> | Social Media Forum

Twitter is a social network, instant messaging and micro-blogging service that allows users to post “tweets”– 140 character updates that can be seen by other “Tweeters” who are following them. Users are prompted with the question, “What’s happening?” but tweets have evolved from descriptions of day-to-day life into conversations around popular topics, real-time news updates, shared links to interesting web content, photos, music and videos. For businesses, this ongoing dialogue makes Twitter a valuable social media marketing tool.

In order to successfully use Twitter in your social media marketing campaign, you have to post more than one-off advertisements and coupon codes. More than 50 million tweets are sent from Twitter each day, so hard work is required to make your business stand out. Stay afloat by gathering your target audience– the people who regularly tweet about your business’s subject. As well, if your posts contain popular keywords, people will also be able to find you. Once you have your preferred audience, interact with them. Pay close attention to their wants and needs and frequently post information they’ll find useful. After all, the most important part of social media marketing is being social.

Retweeting is crucial for a successful social media marketing campaign. Tweets that are exceptionally relevant and interesting have a chance to be spread and re-spread by other Twitter users, which allows your tweet to reach an infinite audience and possibly become viral. Posts that contain multimedia, such as links to videos, photos, fun articles, news and blogs have the best chance of being retweeted.

Tweetups, which are in-person gatherings of Twitter users, can easily bump your social media marketing plan to a higher level. You’ll have a chance to strengthen current relationships, make new ones and network with people who are just as passionate as you are. Afterward, participants will post followup tweets that contain valuable industry insight. Tweetups give your business a face and a name and close the gap between the virtual and physical worlds.

Twitter is a highly beneficial tool for social media marketing, but it still needs to be used in conjunction with other social platforms, such as Flikr, Facebook and YouTube. When used to its full advantage, Twitter will help create a far-reaching, robust social media marketing plan.

Before starting a social media marketing campaign, be sure to read this informative article on Twitter’s role in social media marketing.

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Top 3 Stories in Social Media and Tech This Morning

This series is brought to you by HTC EVO 4G, America’s first 4G phone. Only from Sprint. The “First to Know” series keeps you in the know on what’s happening now in the world of social media and technology.

elcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today.

Tech Companies’ Anti-Poaching Agreements Come to an End

The Department of Justice has reached a settlement with Adobeadobe AIR, GoogleGoogle, Intel, Intuit, Apple and Pixar that prevents these six leading technology companies from entering into anticompetitive, “no-poach” agreements for each other’s employees.

The settlement marks the end of an investigation by the DoJ to determine whether those agreements violated U.S. antitrust laws which, indeed, they did. All six are now barred from entering into these types of agreements, especially ones that ban “cold calling.”

Digg Traffic Declines Sharply Following Release of “New Digg”

New data from Hitwise reveals that visitor traffic to Digg.com has declined 24% in the U.S. and 34% in the U.K. over the past 11 weeks, dropping off most sharply after the social news network released a new version of its site to users in late August.

Users have staged protests against the new version of the site since its public launch. Digg’sDigg team has been responsive to many of users’ complaints thus far, rolling out changes to its algorithms to give users — rather than publishers — more power over front-page content, for instance; however, they have apparently not done enough to prevent a significant percentage from spending their InternetInternet minutes elsewhere.

Sony Ericsson Drops Symbian OS from Smartphone Plans

Despite Nokia’s best efforts to entice developers, the SymbianSymbian S60 mobile operating system continues to lose support from users and vendors. On Friday, Sony Ericsson spokesman Aldo Liguori revealed that the company has no further plans to develop smartphones based on the OS.

Like competitors Motorola and Samsung, Sony has shifted much of its focus to developing phones based on Google’s AndroidAndroid platform instead.

Further News

Apple has released iTunes 10.0.1, which, in addition to patching the usual bout of bugs, gives increased visibility to the company’s new music-focused social network, PingPing [via TiPB]. FacebookFacebook has officially rolled out a new feature for helping you discover Facebook Pages, dubbed “Page Browser.”Facebook Founder and CEO Mark Zuckerberg joined Oprah on the Oprah Winfrey Show to discuss his $100 million donation to public education in Newark schools on Friday.Just in time for the second season of the hit TV show Glee, Smule has upgraded its popular iOS app, Glee Karaoke [iTunes link].Nine months after Amazon announced the launch of an app store for its Kindle e-reader, the first paid app, Scrabblescrabble, has made its way into the store.Series supported by HTC EVO 4G

This series is brought to you by HTC EVO 4G, America’s first 4G phone. Only from Sprint. The “First to Know” series keeps you in the know on what’s happening now in the world of social media and technology.

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